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About P.U.G. & P.U.B.

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Final PUB Insides.png
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Our Story

Teresa Richenberger created Pop Up Girls & Bros around a simple idea: with a little imagination, an ordinary day can turn into an adventure. What started as a picture book series has grown into two worlds, Pop Up Girls and Pop Up Bros, with books, toys, and accessories that let kids keep the story going long after the last page.

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In Pop Up Girls, sisters Izzy and Piper find adventure in the middle of everyday life. A rainy day takes them to Paris, and even doing the dishes can lead somewhere unexpected. From a safari full of surprises to a forest that glows, the sisters discover how much fun it is to be curious and have someone to explore with.

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Pop Up Bros follows Nick and his loyal dogs, Max and Canyon. The trio rides dirt bikes through Yellowstone, helps guide a herd of longhorns across the Old West, and takes on the wild trails of Thunder Valley in monster trucks. Max sticks by Nick through every twist in the trail, and Canyon has a knack for turning a tough spot into a funny story. When the adventure gets bumpy, they figure it out together.

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With dolls, adventure suitcases, plush pals, and toy-and-book sets, kids can act out their favorite scenes or dream up entirely new ones. They can pack for Paris, start a cattle drive across the living room, or build their own Thunder Valley trail. The next adventure is theirs to imagine.

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